How Creative Design Was Presented in 2017
We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. Today, a company’s introduction comes through a website where it will show what is there to offer. More so than having a user friendly website, since this is very important for this strategy, but also it should be designed in such a way that it can attract viewers. In today’s competitive digital world, a website must be able to literally attract viewers who will become potential customers, and this can be done by its seeming graphics, speedy service and usability, which give an impression of a highly professional and competent website. What is in demand and attractive today are websites that are creatively designed, thereby attracting viewers and increasing traffic of a company’s site contributing to a profitable company, thus gone are the websites that are boring with lifeless list menus and highly descriptive that viewers will not even read.
Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. It is thus fair to say that tech designers are considered our artists in today’s modern digital world.
Applied across the board in marketing is the word minimalism which is aptly described with modernism. When it comes to having a minimal website design today, there is an application of colour extraction and headlines that are bold with the use of universal icons.
It is the end goal of a minimalist site to give a clear visual communication with viewers and potential customers. The concept of image is what would immediately come into our minds when we say the word design. In 2017 however, design is not merely static but incorporated with video that opened a new dynamism.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. In order to increase in parallax, a 3D effect is also being added to the site.
Talking of artistry, being subtle in expression is not yet a pace but rather giving way to illustration in popularity among the big and bold graphics and photography. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.