Designing a logo isn’t quite a simple job. This is just because a logo is the surface of almost any brand and should consequently be taken quite seriously when being designed. There is more to designing a symbol than just graphic layouts . Designing a symbol demands specific skills, plenty of training and expertise the same as every kind of work. Below are guidelines which can take you through designing the perfect logo for your company.
First and foremost, preliminary work is very crucial . It ought to be the very first step in designing an effective logo. You could just draw some sketches using paper and pencil drawings or drafts made by the use of a vector program like illustrator. You could come up with as many sketches as possible until you receive the perfect sketch. Sketching will help you have a clear image of what you need. An effective designer will spend more time in this step of logo designing than any other step in the design process.
The next thing is to create balance. In emblem designing, balance is very crucial because our heads naturally perceive a balanced design as attractive . Right from the weight of the graphics, to the colors and sizes should all be equal and neatly done on each side. There is not any rule of balance. However, what you think is attractive to your eye will not be necessarily appealing to another party. Your artistic approach of balance might not attract the masses you intend to attract. Therefore, it is always safe to go for a balanced design approach.
You should also consider the factor of size when it comes to designing a logo. It should look good and legible at all sizes. It ought not lose its definition when scaled down for small promotional items or letterheads. It should look great when used for larger formats like billboards or digital formats like the wed or TV.
It is important that a logo is made simple. A simple emblem is easy to recognize and can easily engage the viewer. Always remember that a logo is an emblem and not a manifesto therefore, it needs to be as simple as possible. The majority of the popular logos that you see around are very straightforward and easy to identify even with no caption or the manufacturer’s name.
You need to ensure that your use of colour is right. A skilled designer knows that color concept is complicated and will understand the basics and use color to their benefit. It is advised that you do not use very bright colors that are hard on the eyes. Another trick of how to utilize color is that you ought to use colors close to each other on the color wheel. You should also know how colors evoke feelings prior to settling on the ones to use.