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The Proper Design of a Website. The profitability of a business can be attributed to many items. One of the factors is the company’s website design. Website design is resource to the company which is of great assistance to all business partners from suppliers to customers. The company website should be designed in such a way that. The design of the website should aim to give a business a unique identity which is simple to locate. The design should facilitate customer to locate the website without any difficulties. The website plan should make scrolling on the website easy providing the most important information to customers. The website layout should also be highly interactive. In the past websites interaction involved creating a contact section and reviews sections. The most recent development in website design is having an online chatting section with clients. The communication takes place in the actual time. The customers get replies to their messages in good time. On top of using words to explain about the company on the website. Nowadays the website layout includes visual media to describe the company’s products and services.
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The plan of a business website should be innovative. To enable integration with other business software’. Such as the stock control application. Customers can get information on the levels of stock of the business products from the internet. The website also serves to inform suppliers on the supply intervals.
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The website plan should include search engine optimization tools. The aim is to make the business search easy on the internet. The tools improves the visibility of the business website on the internet. Another feature to consider when planning the website layout it is the speed. Customers are disappointed by slow websites. Lack of the website to have full display when the internet connection is unstable is another problem faced by customers. Website layout should minimize the cases of semi display when the internet connection is unstable. The website layout plan should facilitate encoding of customers information for access to only authorized parties. With e-commerce customers will provide personal confidential details on the website. It is the responsibility of the business to protect such data. Providing for the differences in people’s needs is another feature of a website design. At the back of the website there are tools inbuilt to study the customers’ information. By studying the customers’ information on the website businesses can meet customers’ need more precisely and create customer loyalty. The advancement in technology has led to growth of e-commerce businesses. A requirement of becoming a player in the e-commerce industry is creating an interactive website. To deliver value to online customers companies are developing great websites.